Our Story
From Rome To Chocolate
Chocolate wasn’t our First Love. Simon was studying for his PhD in Ancient Roman Gardens and Propaganda when we first met. The dream was to become a published Author and University Lecturer, specialising in the study of Ancient Roman Architecture and the City of Rome.
That all changed after the birth of our 2nd child, Daniel. Even in the early days things were very difficult, and in 2009 a Health Visitor began the referral process for Daniel to be assessed for Autism.
Two years passed in a blur of appointments, sensory overwhelm, and meltdowns and ended with an Autism diagnosis for Daniel and Aspergers for Simon. As time went on, Daniel’s needs became so great that Simon left work and his studies to join Sarah in juggling Daniel’s care needs and the needs of the family as a whole.
Later, as we began to understand more about Neurodiversity, to manage its challenges and celebrate its positives, we began looking to the future. Particularly, what kind of employment could support our family, meet neurodiversity needs and be flexible enough to accommodate the logistics of the almost inevitable, unpredictable school attendance of an SEN child at school.
It quickly became clear that self-employment would be the only sustainable option for our family and after exploring a number of hairbrained ideas, chocolate fell into our lap, completely out of the blue.
Technophobe Strikes (chocolate) Gold
One day, Simon (a self confessed technophobe) was searching for music on YouTube and stumbled across someone traditionally hand tempering chocolate on a marble slab.
Immediately and inexplicably excited, Simon decided he had to give it a try and within a week had produced his first chocolate bar from scratch!
It then became an obsession to create healthier and more delicious chocolate treats for the family in as many different flavours as possible.
Secret's Out
It didn't take long before Simon's secret talent got out and whenever anyone came to visit they wanted to try the latest batch!
The chocolate became so popular, we decided it was time to make it the business we had been dreaming of for so long.
Connection Through Joy
Now almost 7 years, 9 National Food Award wins, thousands of chocolate bars and many happy customers later, Simon loves nothing more than singing his heart out whilst crafting his latest batch of chocolate!
Making chocolate helps Simon connect with people in a world where he is often misunderstood (due to his Aspergers), knowing he is bringing them joy.
Future Plans
Making chocolate is fantastic but our plans don't stop there.
Our children have additonal needs and our personal goal for our family is to build a buisiness to provide them with income and employment as adults, if they need or want it.
The big goal for Freedom Chocolate is much more than that. We want give that same peace of mind to other families who have loved ones who might find it hard to find or maintain employment due to additional needs and more. Our mission is to provide supportive employment for those that need extra help in the workplace, especially those with neurodiversities.
If you would like to help us with our mission, there are loads of ways to help:
• Place an order
• Share Freedom Chocolate on your social media
• Leave us a review
• Tell your friends about us
• If you work with employers to support those with additional needs in employment, please contact us
• Get in touch with any questions